Marketing

In response to enthusiastic bookseller support, Abrams has increased the number of assortments in its Fall 2012 The Art of Selling Books promotion to 25.

To thank indie booksellers for their support of Jan-Philipp Sendker’s The Art of Hearing Heartbeats, Other Press is giving ABA members a chance to win a visit from the author this summer.

Members of the ABC Group at ABA will be receiving a special New Voices Marketing Kit in the Summer Children’s White Box, shipping next week.

Gail F. Goodman, president and CEO of Constant Contact, explains why companies should consider online tools an essential part of maintaining and strengthening relationships with customers and how bookstores in particular can put her advice into practice.

The IndieCommerce Publisher Promotions page was updated this week with two promotions from ABA’s Publisher Partners.

A fun, new design for a bookmark and poster has just been added to ABA’s Bookseller DIY.  “Fire Up Your Imagination,” featuring a colorful, friendly dragon, comes to the U.S. courtesy of the Booksellers Association of the United Kingdom and Ireland.

The IndieCommerce Publisher Promotions page was updated this week with a slew of new promotions from ABA’s Publisher Partners.

An Indies Choice Book Awards sticker has been added to the Bookseller DIY to help stores promote this year’s winners and honor books.

The IndieCommerce Publisher Promotions page currently features seven active promotions.

In her bimonthly letter to member stores, ABA President Becky Anderson writes about some of things that Anderson’s Bookshops are doing “to keep the momentum going in our stores,”  and encourages others booksellers to do the same.

The 2012 New Voices program has grown to include a new spring marketing package to be released in time for summer reading. Featured middle grade and young adult titles were chosen by a committee of 12 ABC Group at ABA member booksellers.

To celebrate spring and help stores find a fresh, new promotional look, ABA’s Bookseller DIY sports 11 new designs for posters, web banners, and bookmarks that can be easily produced at local printers.

Ingram is offering downloadable promotional materials that booksellers can use to build displays for next month’s celebration of World Book Night, as well as an extra discount on the 30 featured titles.

The Academy of American Poets has several suggestions for booksellers to market, merchandise, and plan events for April’s national celebration of poetry.

Several indie booksellers who have made Pinterest part of their social media marketing efforts have found it easy and fun to use and better than Twitter for connecting with customers.