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25 Jun

BookPeople: Creating Banners to Spread the Indie Word

Claire Klassen couldn't wait to return home from BookExpo America and start using IndieBound at Austin, Texas' BookPeople. "We are the perfect environment to spread the message of 'independents,'" she explained.

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23 Jan

Consumer Advocacy & Loyalty the Big Buzz at NRF's Big Show

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26 Sep

Changing Hands Opens to Page23 to Increase Readership

Page23, a one-year-old project of Changing Hands Bookstore in Tempe, Arizona, promotes reading among people who may reject traditional marketing approaches through specially selected title lists, displays, and other promotional materials.

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15 Aug

Authors, Philosophers, Leaders, and Plain Folk Pen This I Believe

In 1951, journalist Edward R. Murrow debuted his This I Believe series on CBS Radio.

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15 Aug

Booksellers Befriend MySpace

Part I of a Bookselling This Week miniseries about online endeavors that will keep you on trend and put you in touch with the tens of millions of people who engage in online social networking. Coming up next week: bookseller-bloggers, and why you might want to become one.

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21 Jun

Keys to Book Club Success: Creativity, Perseverance, and Snacks

Politics & Prose in Washington, D.C., doesn't limit its book-club topics to, well, politics and prose. According to buyer Mark LaFramboise, the store's 16 clubs include Fascinating History, Spirituality, Spanish Language, and Knitting Circle. There's also a group with a proclamation-as-name: Still Feminist After All These Years.

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14 Jun

Bookstore Barnstorming: Bringing McEwan to 54 Stores in Five Days

While it would be nearly impossible for an author to make appearances at over 50 bookstores in five days to promote a new novel, the new Out of the Book film project is providing bestselling novelist Ian McEwan and his publisher -- not to mention participating independent bookstores -- with the next best thing. A film featuring McEwan and promoting his new book On Chesil Beach (Nan A.

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07 Jun

New Rules Open Doors and Portals for Retailers

"The New Rules of Marketing and PR for Retailers" was presented at BookExpo America on Saturday morning by David Meerman Scott. The hour-long session was based on Scott's new book of the same name subtitled, "How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly."

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19 Apr

Scholastic Sponsors a Contest to Celebrate Main Street

Does your town love its Main Street? Starting May 2, Scholastic Inc. and the American Booksellers Association will offer a way for your town to prove it -- and a chance for participants to win a Main Street spending spree. Scholastic and ABA are partnering to bring the Main Street Contest -- an essay contest for children -- to Book Sense bookstores.

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05 Sep

Generic Shelf-talkers Now Available for Download

Downloadable, customizable generic staff pick shelf-talkers were recently added to the marketing materials available to ABA member booksellers via the association's trade website, The shelf-talker is available in PDF and Word formats.

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24 Aug

Books & Books Shows Itself Via Digital Media Kit

Miami's Books & Books is renowned for a wide-ranging events calendar that has included readings by Hillary and Bill Clinton and Elie Wiesel, cooking demonstrations by Rachael Ray and Anthony Bourdain, and weekly lectures and discussions on a broad list of topics.

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09 Aug

Rules of the Handsell

Melissa Lion

By Melissa Lion

Diesel, A Bookstore is known in both its communities -- Malibu and Oakland, California -- as a great store to visit for reliable, well-suited recommendations. Here are the rules that I, one of Diesel's enthusiastic handsellers, follow:

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27 Jul

Handselling on Air

Generating buzz about literature and literary events over radio airwaves has become a key part of the branding and marketing efforts of more than a few independent bookstores. For some, this may be through participation in a program such as The Spoken Word, and for others, through a seasonal appearance on National Public Radio's Morning Edition with Susan Stamberg.

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22 Jun

Keeping Kids Coming Back for More

Collette Morgan of Minneapolis' Wild Rumpus is a master at creating authorless events that not only draw crowds, but that also ensure that her young customers continue to return to the store through high school and beyond. Morgan recently shared some of these memorable events at the ABA panel "Creating Killer Events" at BookExpo America. This week, BTW talks with the events guru herself about some of her store's unusual, crowd-pleasing activities.

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07 Jun

Killer Events Knock 'em Dead

Booksellers attending the panel on "Creating Killer Events" on Thursday, May 18, at BookExpo America heard from experienced booksellers about the importance of making an independent bookstore the community center for great author (and "authorless") events, to sell books, to garner free publicity, and to strengthen ties with customers and other key community institutions.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


PRESS CONTACTS: Dan Cullen ( and Allison Hill (






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