Marketing

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17 Apr

History Channel Promotion Will Entice Viewers to Make Book Sense of the Past

Starting in June, Book Sense and the History Channel will launch a monthly in-store promotion called Hardcover History, meant to entice readers to experience history through exceptional books and extraordinary television.

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16 Apr

Book Sense Lists in the Media

The number of national and local magazines, newspapers, industry publications, Web sites, and, now, televisions programs featuring Book Sense Bestseller (national, regional, or category) and 76 lists continues to grow each month.

The media outlets listed below recently began running one of ABA's Book Sense Bestseller or 76 lists. To view the complete list of media outlets, click here.

Newspapers
The Conway Daily Sun, Conway, New Hampshire (NEBA List)

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10 Apr

Harry the Fifth Brings More Magic to Book Sense

When the clock strikes 12:01 a.m. on June 21, Harry Potter and the Order of the Phoenix will bring its magic to booksellers everywhere. Local events including sleepover parties, midnight openings, and costume balls are in the works at independents around the country. Now Book Sense has brewed a special sweepstakes -- Make Some Magic with Harry Potter and the Order of the Phoenix -- for every purchaser of the book between 12:01 a.m. on June 21 and 11:59 p.m. on June 26. The sweepstakes will have one winner, chosen at random from all entries.

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10 Apr

New Shelf-Talkers and Staff Directory Among Changes at BookWeb.org

ABA members visiting BookWeb.org will note new and updated information on the Book Sense program. Among the most notable changes are:

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03 Apr

New Book Sense Promotion to Attract Consumers Participating in Reading Groups

Book Sense has established a marketing partnership with The Minute Maid division of The Coca-Cola Company to attract consumers participating in reading groups to independent bookstores with Book Sense. The new sweepstakes promotion for BACARDI® Mixers will run for four months starting in July. Bookstores participating in Book Sense must sign-up to participate in the program.

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03 Apr

New Book Cash Program Rolls Out, Two More to Launch This Month

Booksellers with Book Sense should be on the lookout for new Book Cash checks that are being distributed as part of three new Book Cash promotions, with Bausch & Lomb, Coca Cola, and Albertsons.

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02 Apr

Book Sense Helps Sales Blossom at Garden District Book Shop

At the Garden District Book Shop in New Orleans, author events are a pretty common occurrence -- the independent bookstore averages around 30 events in a year. However, author Susan Vreeland's appearance at the bookstore this past February was different. The author of The Passion of Artemisia (Viking hardcover, Penguin paperback) and Girl in Hyacinth Blue (MacMurray & Beck hardcover, Penguin paperback) came to the Garden District because the owner and staff of the store had nominated her titles for the Book Sense 76.

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20 Mar

Making Marketing Magic with Harry Potter

As florists await February 14 and poultry farmers the fourth Thursday in November, this year, booksellers have June 21. The laydown date for Harry Potter and the Order of the Phoenix may well be the day a record number of copies of a single book are sold.

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20 Mar

History Channel Giving Away a Trip Through History in Latest Book Sense Partnership

On Thursday, March 13, Book Sense, HarperCollins, and the History Channel launched their latest national marketing program for independent bookstores with Book Sense. Designed to tie in with the April 14 History Channel broadcast of the documentary based on the book April 1865: The Month That Saved America, by Jay Winik (Perennial), the cooperative promotion runs until the end of April.

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20 Feb

Call for Bookstore Photos for the Spring 2003 New Yorker Book Sense Insert

Once again, Book Sense is working with The New Yorker to put together a special spring insert featuring titles selected by independent booksellers. The latest New Yorker Book Sense appearance is set for the May 5 issue, and the emphasis will be on books that make great gifts for Mother's Day, Father's Day, and graduation. To complement the story, the magazine is seeking photographs of bookstores with Book Sense. All Book Sense stores are encouraged to send photographs of their stores, especially good exterior shots.

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19 Feb

Bookseller Celebrates Birthday by Giving Customers Presents

Book buyers on the Coos Bay/North Bend coast of Oregon look forward to Books By the Bay owner Trish Midyette's birthday. Last November 28, she turned 36, and her patrons eagerly await her advancing years. Customers of the store know that every November 28 is declared Trish's Annual Birthday Blast, and, to show appreciation to all her customers, Trish discounts books one percentage point for each year of her life.

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19 Feb

Writers' Groups: Bring 'em In!

By Ed Avis

Writers buy books. According to a survey in 2000, nearly all readers of The Writer magazine purchased books in the last year, and 60 percent of them bought at least one book each month.

How do you get those folks into your store? Starting a writers' group is one way.

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19 Feb

New Marketing Initiative Features Titles for Women 'At the Center of Life'

Ingram Book Group has collaborated with OurSelves, a new newsletter and Web site (www.ourselves.com) aimed at women between the ages of 45 and 65, to develop a merchandising program to reach women baby boomers, a demographic group of significant book buyers.

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06 Feb

Lots of Sleepers Culled from the Bestseller Data, Plus National Ads for 76 Picks on Stands Now

By Carl Lennertz

Here's an update on books to watch, thanks to the almost 400 stores who reported last week! Are you one of the stores contributing to that wealth of knowledge?

Hardcover Fiction:

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30 Jan

Book Sense and the History Channel Join Forces Once Again

Book Sense, HarperCollins, and the History Channel are launching a significant new promotional opportunity for independent bookstores participating in the Book Sense national marketing program.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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