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23 Jan

National Ads for 76 Picks on Stands Now

By Carl Lennertz

Please check stock on these titles and display in support of the publishers who have made these national ads possible:

In The New Yorker, these January/February Top Ten picks:

January 20 issue; out January 13 - THE PASSION OF ARTEMISIA, by Susan Vreeland (Penguin, $13 paper, 0142001821)

January 27 issue; out January 20 - SAMARITAN, by Richard Price (Knopf, $25, 0375411151)

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16 Jan

76 Pick Mentions in Publisher Advertising

By Carl Lennertz

The stack on my desk of publishers' own ads that included a mention of a book's 76 Pick status hit a precarious two feet high by the end of 2002.

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14 Jan

New York Times Book Cash Certificates Will Expire Soon

Booksellers should be aware that the New York Times Book Cash Certificates expire on January 31, 2003. Times Book Cash checks were sent as gifts to consumers who upgraded from a trial subscription to a full subscription to the newspaper and are good for $10 towards payment for any book purchase.

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09 Jan

White Boxes Landing Soon

The January white boxes are in the mail to booksellers participating in the national Book Sense marketing program. Importantly, in this month's white box is an array of Book Sense promotional materials for bookstores to freshen-up their co-branding. Included are a poster (rolled in a tube), a new removable vinyl two-sided decal for the front door or window, a decal for the cash register, a 76 counter card, and an order form for even more marketing materials.

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08 Jan

Two Bookstores Find a Novel Way to Thank Customers

This past New Year's Day, two bookstores marked the holiday with successful celebratory sales events as a way to thank their customers. In Tempe, Arizona, Changing Hands Bookstore continued its tradition of holding a Customer Appreciation Day sale on January 1, while The King's English bookstore in Salt Lake City launched its first appreciation day, complete with hors d'oeuvres, champagne, and lots of handselling.

Changing Hands Bookstore, Tempe, Arizona

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02 Jan

The Holiday Postmortem Bookselling Blues -- Or, At Least I Didn't Run Out of Books This Christmas!

By Neal Coonerty

Whew, this Christmas stunk! Or, to be more precise, this Christmas retail season really stunk. As we closed the doors of our bookshop at 7:00 p.m. after an exhausting Christmas Eve, our sales were down 5.6 percent. Not only was the season bad, it was scary. On December 14, our sales were running nearly 10 percent down, and we were wondering if it might get even worse.

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18 Dec

Gift Certificates: Better to Give and to Receive

Anyone with doubts as to the popularity of gift certificates and books among holiday shoppers should check out the 2002 American Express Retail Index (AERI) on holiday shopping. According to AERI, gift certificates and books rank in the top five of items consumers plan to give or hope to receive this holiday season.

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12 Dec

Book Sense in The Atlantic Monthly

The January/February 2003 issue of The Atlantic Monthly, on sale January 14, will include a Book Sense ad featuring the title Old Flames by John Lawton (Atlantic Monthly Press, 0871138646). Virginia Powers of Olsson's Books in Washington, D.C. provides the Book Sense recommendation.

Another Lawton title, Black Out (Penguin, 0142002763) is also featured in the ad.

For a downloadable PDF of this and other recent Book Sense ads in print, click here.

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26 Nov

Taking the Pledge on Book Sense Gift Certificates

By Bob Sommer

"The Book Sense Gift Certificate potential is still woefully untapped, and ... we are still sending $$$$$$$ to the chains ... every day." -- Carl Lennertz, ABA

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26 Nov

Reminder! Book Sense Holiday Insert and Ads Will be in Consumers Hands Next Week

The December 9 issue of The New Yorker, which goes on sale December 2, will include the latest Book Sense insert, "Booked for the Holidays," as well as a full-page ad featuring the November/December Book Sense 76 Top Ten and a smaller ad highlighting Book Sense pick Last Train to Paradise by Les Standiford (Crown Publishers).

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14 Nov

The New Yorker Gets Book Sense for the Holidays

The December 9 issue of The New Yorker, which goes on sale December 2, will include the latest Book Sense insert, "Booked for the Holidays." The special feature presents the holiday picks of 13 independent booksellers, and the titles are drawn from the November/December Book Sense 76 list. (The full 76 can be reviewed here.)

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29 Oct

A Tale of Three Promotions: Maria's Bookshop Fire on the Mountain Campaign

By Peter Schertz, co-owner of Maria's Bookshop in Durango, Colorado

Last week, Book Sense and the History Channel announced that Maria's Bookshop in Durango, Colorado, was one of three bookstores recognized for their efforts in orchestrating a Fire on the Mountain fundraising campaign (for full story, click here). In the following article, Peter Schertz, co-owner of Maria's Bookshop, details the store's winning promotional campaign, and the steps taken to create it.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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