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01 Oct

Entrepreneur Press Sweepstakes Launches October 7

On October 7, Entrepreneur Press launches its There's No Business Like Sports Business Sweepstakes, to publicize The Business Playbook: Leadership Lessons From the World of Sports by sports marketer Brandon Steiner. Book Sense booksellers and their customers could each win a Grand Prize: a chance to meet a Hall of Famer (and game tickets) for the sport of their choice.

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25 Sep

Bacardi Mixers Book Club Sweepstakes Ends September 30

According to the rules of the Bacardi Mixers/Book Sense Book Club Sweepstakes, participating stores must take down their store displays and ballot boxes at the end of the business day Tuesday, September 30.

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18 Sep

End of Bacardi Mixers/Book Sense Book Club Sweepstakes Draws Near

Tuesday, September 30, is the last day for stores participating in the Bacardi Mixers/Book Sense Book Club Sweepstakes to accept entries deposited in their store displays. At the end of the business day, stores must take down the ballot box.

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18 Sep

Plastic Over Paper: Gift Cards Increase Sales With Less Effort

A number of retail studies have shown that consumers are opting for gift cards in a big way. Among the statistics reported: 70 percent of all gift certificates in 2002 were sold in the card format, and gift card sales are at least 15 to 20 percent higher than gift certificate sales. Stores also benefit from the instant electronic data transmission and online reports that a gift card program provides.

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11 Sep

September/October Book Sense 76 Display Suggestions

Autumn has arrived, and with it, the September/October Book Sense 76. Given the wealth of wonderful, unique titles on the list, it can be challenging to select titles for in-store displays. Here are some suggestions for creating interesting title arrangements, from pairings to groupings to, well, piles.

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04 Sep

Entrepreneur Press Offers Book Sense Booksellers Chance to Meet a Hall of Famer

Book Sense booksellers should check the September White Box for the Entrepreneur Press "There's No Business Like Sports Business" Sweepstakes materials, publicizing The Business Playbook: Leadership Lessons From the World of Sports by sports marketing master Brandon Steiner.

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28 Aug

BTW News Briefs

Fox's Attempt to Block Franken Book Not Fair, Judge Rules

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20 Aug

Two Book Sense 76 Recommendations Featured in October The Atlantic Monthly

The October issue of The Atlantic Monthly will include two bookmark-style ads featuring Book Sense 76 recommendations from booksellers with Book Sense.

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20 Aug

Three More Newspapers Begin Publishing Book Sense Bestsellers Lists

The list of national and local newspapers, magazines, industry publications, and Web sites featuring Book Sense Bestseller Lists continues to grow each month. Recently, the national Book Sense Bestseller List began appearing in Heber City, Utah's Wasatch Wave, while the Pacific Northwest list is now being published in Twisp, Washington's Methow Valley News, and the New England list appears in Auburn, Maine's Twin City Times.

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14 Aug

Booksellers Should Bookmark Hardcover History

This summer, Book Sense and The History Channel joined to launch Hardcover History, a monthly in-store promotion that pairs special History Channel shows with suggested reading. With publisher support, each month Book Sense creates a unique bookmark to be placed in the Hardcover History easelback. Hardcover History entices customers to return to bookstores each month for reading recommendations that compliment meaningful History Channel programs.

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12 Aug

August White Box Offers Hot Stuff for the Fall Season

August may hold the slow-moving, humidity-filled "dog days" of summer, but the August white box offers fast-paced reading along with some great point-of-purchase sales aids guaranteed to step-up the pace in preparation for all of those new fall titles.

Here are some of the highlights.

Galleys, ARCs, and finished books:

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12 Aug

Mix Up Some Fun With BACARDI Mixers & Book Sense Book Club Sweepstakes Kits

Displays and party kits for the BACARDI Mixers & Book Sense Book Club Sweepstakes, which runs from July 14 - September 30, are still available. Participating Book Sense bookstores that would like to receive additional kits and stores wishing to join the promotion should send requests to Jill Perlstein, ABA director of marketing, at

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31 Jul

Be on the Lookout for Book Cash Certificates

Booksellers should make note and inform staff that Coca-Cola, The New York Times, General Mills, and Bausch & Lomb Book Cash checks are still in circulation. The Book Cash promotion, a nationwide program coordinated by the Properties Group, is driving traffic into stores and raising national awareness of Book Sense.

There are three Coca-Cola Book Cash certificates:

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29 Jul

The Good Living Cookbook Club At Bookin' It

Here, Laura Hansen, owner/manager of Bookin' It in Little Falls, Minnesota, muses on her bookstore's Good Living Cookbook Club, which started five years ago. As Hansen goes on to describe, the club is more than a book club -- it's a mix of good cook books, good friends, great food, with a dash of wine and rhubarb muffins thrown in for good taste.

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24 Jul

Extra! BACARDI Mixers & Book Sense Book Club Sweepstakes Kits Still Available

Bacardi Mixers Book Club displays and party kits are still available. Participating Book Sense bookstores that would like to receive additional kits and stores wishing to join the promotion should send requests to Jill Perlstein, ABA director of marketing, at Materials supplied by Bacardi include a point-of-sale entry box with tear-pads, a poster, and a BACARDI Mixers Book Club party kit, which can be used for individual store events and includes glasses, coasters, drink charms, free BACARDI Mixers, and more.

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Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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