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25 May

Zane Talks Customer Service at ABA Opening Keynote

Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, opened ABA’s Day of Education with an engaging keynote that offered his perspective on “the most important part of the retail industry.”

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17 May

A Q&A With Christopher J. Zane

Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, is the opening plenary speaker at ABA’s Day of Education, sponsored by the Ingram Content Group. Zane recently spoke to BTW about the customer experience, the recovering economy, and why half-off coupons are not the answer.

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27 Apr

San Francisco Booksellers Partner for New “We’re Still Here” Ad

Several weeks after the Northern California Independent Booksellers Association ran a half-page ad in the San Francisco Chronicle to let readers know that the area’s indie booksellers were alive and well, a group of San Francisco booksellers has pooled resources for a second ad, this time in the Bay Guardian.

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20 Apr

Doodling for a Good Cause

Publishers have banded together to encourage booksellers to get involved in the May 12th celebration of Doodle Day to raise awareness of Neurofibromatosis, a genetic disorder affecting one in 3,000 children.

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30 Mar

Customers Take the “Five More Books” Pledge

Sandi Torkildson recently figured that if A Room of One’s Own sold just five more books a day, it could comfortably commit to a new lease.

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23 Mar

QR Codes – Ready for Their Close-up

With QR codes going mainstream, indie booksellers are increasingly integrating them into their shelf-talkers and newsletters. Among the results has been the opening of conversations between customers and staff about e-books, new technologies, and customer service.

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17 Mar

New Ads Communicate Special Attributes of Indie Bookstores

ABA has created a series of new templated ads for members designed to help communicate the special attributes and ongoing services of indie bookstores to customers and book buyers. The six ads present a positive, inviting message and are adaptable for many markets.

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10 Mar

NCIBA Ad in San Francisco Chronicle Proclaims: “We’re Still Here”

The Northern California Independent Booksellers Association wanted to make sure that the business troubles of Borders were not the last word on the prospects of bricks-and-mortar bookstores.

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24 Feb

Small Investment, Big Impact: Giving Away $5 Gift Cards

Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.

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24 Feb

Indie Booksellers Create Strategies to Deal With Borders Closings

In anticipation of the closures of approximately 200 Borders locations, ABA member booksellers across the country are both rethinking strategies and promoting membership programs, community discussions, and gift cards to help pave the way to independence.

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16 Feb

Preparing for April’s National Poetry Month Celebrations

Numerous resources are available for booksellers gearing up for National Poetry Month.

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27 Jan

How to Sell E-Books” Focus of Wi6 Sessions

Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.

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26 Jan

The Retail Doctor’s Prescription for a Better Business

With an assortment of red balloons, a stuffed pig, and a chocolate cake, nationally recognized business strategist Bob Phibbs demonstrated to booksellers at Wi6 that presentation matters, and by having fun you can grow your sales and customer base.

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13 Jan

Blending Online and Bricks-and-Mortar Shopping

IndieCommerce stores are finding creative ways to market Google eBooks™, including using QR codes on shelf-talkers to promote sales.

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20 Dec

The January 2011 “Now in Paperback” Flier & Shelf-Talkers

The January 2011 Indie Next List’s “Now in Paperback” titles are featured on a downloadable flier and shelf-talkers on BookWeb.org.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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