Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, opened ABA’s Day of Education with an engaging keynote that offered his perspective on “the most important part of the retail industry.”
Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, is the opening plenary speaker at ABA’s Day of Education, sponsored by the Ingram Content Group. Zane recently spoke to BTW about the customer experience, the recovering economy, and why half-off coupons are not the answer.
Publishers have banded together to encourage booksellers to get involved in the May 12th celebration of Doodle Day to raise awareness of Neurofibromatosis, a genetic disorder affecting one in 3,000 children.
With QR codes going mainstream, indie booksellers are increasingly integrating them into their shelf-talkers and newsletters. Among the results has been the opening of conversations between customers and staff about e-books, new technologies, and customer service.
ABA has created a series of new templated ads for members designed to help communicate the special attributes and ongoing services of indie bookstores to customers and book buyers. The six ads present a positive, inviting message and are adaptable for many markets.
Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.
In anticipation of the closures of approximately 200 Borders locations, ABA member booksellers across the country are both rethinking strategies and promoting membership programs, community discussions, and gift cards to help pave the way to independence.
Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.
With an assortment of red balloons, a stuffed pig, and a chocolate cake, nationally recognized business strategist Bob Phibbs demonstrated to booksellers at Wi6 that presentation matters, and by having fun you can grow your sales and customer base.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.