BTW Articles

21 Dec
ABA Meetups Logo

Marketing and Technology Meetups Slated for January

The American Booksellers Association will once again host Marketing and Technology Meetups for member booksellers in 2021.

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21 Dec
Silver presents on a blue backdrop

Bookselling This Week Goes on Holiday

Due to the Christmas and New Year’s Day holidays, this is the final issue of Bookselling This Week for 2020. BTW will return to its regular Wednesday schedule on January 6, 2021.

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21 Dec

Remember to Nominate for the Diversity, Equity & Inclusion Committee

Members of the DEIC are appointed by ABA staff with recommendations from the current DEIC committee and nominations from members. Booksellers can also self-nominate for the committee.  

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15 Dec
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, as well as big titles that have good pre-order potential.

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15 Dec
When They Call You a Terrorist Virtual Reading Series, November 5 and 19
07 Dec

Sign Up to Send the Indie Next List E-Newsletter to Your Customers

The December Indie Next List e-newsletter, featuring the month’s 20 titles with bookseller quotes in addition to a Q&A with the #1 pick, was sent to more than 662,000 customers at 182 ABA member stores.

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08 Dec
Don't let indie bookstores end up in the history section #BoxedOut #ShopIndie

Take Advantage of ABA’s Holiday Designs to Spread the Shop Local Message

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

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08 Dec
ABA Coffee Break

Talk With Colleagues at Virtual Bookseller Coffee Breaks This Month

Each week, the American Booksellers Association hosts a live virtual Coffee Break forum where bookseller members can discuss any bookselling-related topics.

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09 Dec
Winter Institute Logo: Virtual World, Real Booksellers, February 18-20, 2021

Mark Your Calendar: Winter Institute Registration Opens January 7

The American Booksellers Association’s 2021 Winter Institute will be held virtually from Thursday, February 18, through Saturday, February 20.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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