BTW Articles

19 Aug
Anxious People cover image

A Q&A With Fredrik Backman, Author of September’s #1 Indie Next List Pick

“I couldn’t put it down and barreled to the end, but now I am sad it’s over,” said Lisa Driban of Hockessin BookShelf.

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19 Aug

IndieCommerce Webinar Recap: Credit Card Processing

The webinar recording, which can be found on BookWeb.org, includes demonstrations of new IndieCommerce site features, a walkthrough of where to find and configure information on Authorize.net, and more.

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19 Aug
ABA Meetups Logo

Technology Meetup Recap: Crowdcast

Crowdcast Specialist Steve Fisher provided a brief demonstration of how to create an event through Crowdcast.

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19 Aug

Upcoming Marketing Meetup to Look at Marketing Romance Books

In the August 20 meetup, booksellers will learn about marketing romance books, who the romance reader is, who might be a romance reader, the types of events that can be created, and more. 

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18 Aug
Bookstore Romance Day logo, designed by BrocheAroe Fabian at Broche Consulting.

Indie Bookstores Celebrate Bookstore Romance Day

This year’s event featured a robust schedule of virtual events, which included exclusive talks and panels featuring romance authors, along with a dedicated tea time and cocktail hour. 

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12 Aug

Marketing Meetup Recap: Paid Social Media Advertising

During the meetup, guest speakers discussed their use of paid advertising options through Facebook, as well as pay-per-click advertising. 

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12 Aug

Booksellers Gear Up to Celebrate Bookstore Romance Day on August 15

From staff recommendations to in-store displays, take a look at how booksellers across the country are preparing for Bookstore Romance Day.

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01 Apr
Bookshop logo

Booksellers Join Bookshop to Drive Online Sales Amidst COVID-19

Booksellers can join Bookshop as partners, which automatically receive 10 percent of the profit distribution pool from revenue generated by Bookshop, or as affiliates, where stores can earn up to 30 percent commission.

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12 Aug

August Marketing, Technology Meetups to Look at Crowdcast, Romance Books

The Technology Meetup will take place on August 13, and the Marketing Meetup will take place on August 20. All booksellers are invited to participate.

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05 Aug
Bookstore Romance Day logo, designed by BrocheAroe Fabian at Broche Consulting.

Bookstore Romance Day’s 2020 Event Schedule Now Live

Bookstore Romance Day will take place on Saturday, August 15; bookstores can still register for the event. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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