BTW Articles

15 Jul
Elephant Poster that reads "Some can't wear a mask. But everyone else needs one!"

Country Bookshop Teams With Author/Illustrator Matthew Myers to Promote Masks

Booksellers looking to promote mask-wearing in their stores are welcome to download and use the images Myers has created.

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15 Jul

Sign Up Now to Participate in Bookstore Romance Day

Swag packs with buttons, window clings, and more will be sent to all bookstores that register by August 1; T-shirts should be ordered by July 18.

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08 Jul

Authors Kwame Alexander and Jerry Craft to Appear in Conversation at Virtual Ci8

During the session, Alexander and Craft will discuss their careers as writers, their lives as readers, and their experiences being two of only five Black authors to win Newbery Awards.

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08 Jul
Marketing Meetup logo

Marketing Meetup Recap: Marketing Ideas from Small Stores

This session featured guest speakers from small bookstores, who shared what works for their stores in a variety of marketing areas, including social media, newsletters, events, and general marketing.

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08 Jul
Stay Gold Cover

Tobly McSmith on Summer Kids’ Indie Next List Top Pick “Stay Gold”

“Stay Gold is one of those rare novels that reads easily and has comic romantic appeal, but punches hard realism into your gut,” said Joy Preble of Brazos Bookstore.

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08 Jul
Waldo promotional image

Find Waldo Local Digital Underway

Due to the coronavirus outbreak, Find Waldo Local is going digital for 2020.

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15 Jan
Author Tiffany Jewell at her standing room-only launch for This Book is Anti-Racist at Booklink Booksellers in Northampton, Massachusetts.

Around Indies

Read Books to open; New locations for McNally Jackson, DIESEL, Little City; Book Shop of Beverly Farms, Excelsior Bay under new ownership; Bookloft moves; One More Page celebrates nine years; Bookish, For Keeps, Covered Treasures, Porter Square, Globus, Centuries and Sleuths, Tombolo, Off the Beaten Path, Bluebird, Otter Lane, Changing Hands, Booklink featured in local news. 

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01 Jul
American Booksellers Association logo

Introducing ABA’s New IndieCommerce Specialists

Finnigan Butterfield and Murray Sampson have joined the ABA staff as the newest IndieCommerce Customer Support Specialists.

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01 Jul

Shelf Awareness Celebrates 15 Years

Shelf Awareness offered its support to the American Booksellers Association for its first ever Winter Institute in 2006. Congratulations on 15 years from the ABA team!

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01 Jul
ABA Meetups Logo

Marketing Meetup Recap: Marketing Bookstores to Schools

This session focused on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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