BTW Articles

07 Aug

Ci7 Education: Marketing Events to Ensure a Home Run

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

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07 Aug

Ci7 Education: Small Footprint, Big Impact

Attendees learned about the logistics of hosting an in-store event; crowd management in a small space; inventory management in a small stockroom; and keeping it fresh with inventive displays.

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07 Aug

BTW Asks Smaller Stores: How Do You Handle Pre-Orders?

BTW spoke to four owners of smaller and/or micro-stores stores who offered insight on how they manage pre-orders and what they do to promote the option to customers. 

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31 Jul

Ci7 Education: Working With Title 1 Schools

Bookseller panelists at the Children’s Institute session shared tips for approaching Title 1 schools and building community partnerships and discussed how such partnerships can be effective and profitable.

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24 Jul

Introducing Two New ABA Staff Members: Stephany Choi and Lauren Anastasio

The association recently welcomed Educational Content Coordinator Stephany Choi and Membership and Database Assistant Lauren Anastasio to the ABA team.

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23 Jul

A Q&A With Colson Whitehead, Author of August’s #1 Indie Next List Pick

The Nickel Boys is “a mystery and a thriller, a treatise on race and social injustice, and a literary masterpiece all rolled into one,” said Michelle Malonzo of Changing Hands.

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17 Jul

April–June 2019: ABA Members Opened/Sold

The second quarter of 2019 saw 30 ABA member store openings and five sales of existing businesses to new owners. Among the openings are a romance bookstore, a bookmobile, and new branches of established bookstores.

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16 Jul

A Summer Update From Libro.fm

Libro.fm is running a variety of listener promotions this summer, including the company’s #AudiobookSwitch campaign and its Summer Listening Challenge.

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16 Jul

Ci7 Education: Advanced Bookselling — Author Event Grids

In this session, attendees heard tips for the perfect pitch, how to create a great general event profile, how to request access to author grids, and more.

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24 May

Tweet to Author Garners Carmichael’s 1,000 Online Orders in a Day

After a bookseller at Carmichael’s Bookstore reached out him, author Shea Serrano pointed his sizeable Twitter following to the store’s website, resulting in 1,000 online orders in one day.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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