As is the case every year, proceeds from the auction benefited the American Booksellers for Free Expression (ABFE) and Every Child a Reader. The event was sponsored by ABA, the Children’s Book Council, and HarperCollins Children’s Books.
Attending booksellers will hear about best practices for marketing to the romance reader, get suggestions for planning events around romance books, and learn where to source romance title recommendations.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.