E-commerce

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03 Jun

Sign Up for IndieCommerce One-on-One Meetings at Children’s Institute

Booksellers are encouraged to sign up for one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

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20 May

Sign Up for the May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

Booksellers will discuss how to engage with their local writing communities, to create high-margin titles to sell in-store, and to develop bookstore-branded products.

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20 May

Live Marketing Meetup to be Held at BookExpo

“Carrying Your Digital Marketing Campaigns Across Multiple Platforms” will cover multi-platform digital marketing, a growing discipline due to the ever-increasing number of ways to connect audiences with your content.

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14 May

Automated E-Newsletter Service for IndieCommerce/IndieLite Stores to Launch

This new, free, automated e-mail newsletter service will send five customized newsletters to IndieCommerce and IndieLite stores’ e-mail lists.

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08 May

May 9 Marketing Meetup Reminder: “Marketing the Well-Read Black Girl Book Club”

Participating ABA booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” taking place Thursday, May 9.

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07 May

BookExpo Reminder: Register for IndieCommerce One-on-Ones

IndieCommerce and IndieLite members as well as non-members can sign up for one-on-one meetings with members of ABA’s IndieCommerce team.

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01 May

IndieCommunication: New Pre-Orders Badge, Upcoming Webinars, and More

The most recent IndieCommunication introduced a new badge for pre-order titles and staff picks, announced an upcoming webinar about repeat events, and more.

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01 May

May Indie Next List e-Newsletter to Deliver to More Than 541,000 Customers

The May Indie Next List e-newsletter, powered by Shelf Awareness, will be sent to more than 541,000 customers at 139 ABA member stores on Thursday, May 2.

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01 May

Sign Up for May 9 Marketing Meetup: “Marketing the Well-Read Black Girl Book Club”

Booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” ABA’s upcoming marketing meetup on Thursday, May 9.

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23 Apr

Sign Up for April 25 and May 9 Marketing Meetups

ABA will present two new marketing meetups in upcoming weeks: “Hosting Successful and Profitable Local Author Education, Marketing, and Event Programs” and “Marketing the Well-Read Black Girl Book Club.”

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23 Apr

Join the “Recurring Events, RSVP for Events” IndieCommerce Webinar on May 2

The “Recurring Events, RSVP for Events” webinar is the fourth installment in IndieCommerce’s live demo webinar series.

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15 Apr

Sign Up for April 25 Marketing Meetup

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

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15 Apr

IndieCommunication: Live Demo, One-on-Ones, and More

The most recent IndieCommunication invites booksellers to offer loyalty programs and gift registries to online customers, to sign up for meetings with IndieCommerce staff, and to try out two new site themes.

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10 Apr

Sign Up for IndieCommerce One-on-One Meetings at BookExpo

Booksellers are encouraged to sign up for one-on-ones with members of ABA’s IndieCommerce team, open to current IndieCommerce and IndieLite members as well as to non-members.

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09 Apr

Sign Up for April 18 IndieCommerce Webinar on Managing Staff and Customer Roles

The Thursday, April 18, live demonstration will cover managing staff and customer roles in the context of loyalty programs and frequent buyer clubs at bookstores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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