Marketing

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Recent topics covered include subscription services, loyalty programs, and social media. The November 8 roundtable discussion will focus on co-op, followed by audiobooks on November 29.

During the video conference, indie bookseller experts will discuss how they take advantage of publishers’ co-op funds for advertising and promotions.

Arcadia and Edelweiss+ have teamed up to offer indie booksellers easy access to hyper-local collections of titles unique to each specific store and community as part of the YourTown Store Match program.

Five new holiday designs for newsletters, web banners, and social media postings are available in BookWeb’s Marketing Assets section.

Booksellers can check out these 38 videos from bookstores that have already taken part in the program this year, which was created to allow booksellers to give viewers a virtual tour of their stores.

The virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday, will feature three bookseller panelists.

All ABA member booksellers are invited to participate in a September 20 virtual marketing roundtable on membership subscriptions, part of a series of educational roundtables held every other Thursday.