IC Webinar List

Webinars

We all strive to do the right thing for all users and meet federally mandated guidelines. Digital accessibility should be at the forefront of website development, but compliance with the ADA (Americans with Disabilities Act) guidelines can be difficult.  In this webinar, you will learn:

  • The guiding principles of digital accessibility by learning and decoding the Web Content Accessibility Guidelines (the federal standard for digital accessibility)
  • How to put those guidelines into practice on your bookstore’s website.

This webinar will demonstrate the best use of the tools available to:

  • Sell sidelines, including maps, calendars, and journals through your site
  • Interpret special "admin only" data about books on your website, such as the price source, Ingram desire score, and Family ID
  • Get the most out of Local Store Inventory (LSI), not for sale, store pricing, and other tools
  • Adjust the search algorithm to surface books and products more relevant for your store
  • Enable and disable partner content from NPR and LitHub, plus ebooks and digital audiobooks

 

This webinar will demonstrate how to get started with:

  • Google Analytics
  • Google My Business
  • Google Search Console

 

In this webinar we will discuss:

  • The importance of mobile optimized websites
  • What to consider when you plan your website
  • Tools available to achieve your goals

This webinar will lead booksellers through the IndieCommerce 'Store Books' feature:

  • What is a 'Store Book'?
  • How are 'Store Books' different from LSI?
  • How to add a 'Store Book' manually
  • About the 'Store Book' content type
  • Bulk Upload Store Books

This webinar will lead booksellers through getting their IndieCommerce website ready for the holidays:

  • Tour of some of the common issues that customers (and stores) might encounter during the holiday season
  • Making sure your contact information is up to date
  • Processing orders correctly

This webinar will lead booksellers through the basics of using the ABA Product Importer module:

  • What is the feature for
  • How is it different from LSI
  • What are the 4 stages
  • Brief review of product classes
  • What are staging tables
  • Demo of the feature

This webinar will lead booksellers through the basics of using the Mobile Friendly Booklist module:

  • How to request the module be enabled
  • Edit the booklists
  • Configure the view blocks
  • Customizations (IndieCommerce members only)
  • How other members are using this feature

 

This webinar will lead booksellers through the basics of Google Analytics to:

  • Evaluate key metrics on who is visiting your website
  • What pages they are reading
  • How far they go into the site,
  • Where they drop off before buying
  • What you can do to prevent that
  • Which channels drive the most traffic
  • How they work together.
  • The basics of setting up conversion tracking
  • Confirming Google Analytics is set up correctly

 

This webinar covers the following topics:

  • Applying multiple coupons for a single order
  • Bulk generation of coupon codes
  • Applying coupons as an automatic discount
  • Applying coupons for product bundles

 

This webinar is the first in a series on Discount Coupons and will include the following :

  • Configuring your IndieCommerce site to accept coupons
  • Creating coupons using the various available options
  • Placing an order with a coupon (as a customer)
  • Understanding the coupon usage report and order report

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 1 covers:

  • Why you should concentrate on local SEO
  • The 8 second attention span of shoppers.
  • Best search terms
  • Google trends - what terms are trending
  • Google My Business Page
  • Mobile Search

 

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 2 covers:

  • The big 3 local directory listings
  • Google Map Maker
  • Apple Maps
  • Moz local & Yext
  • Yelp
  • Twitter
  • Acxiom, Localeze & Infogroup
  • Get your business name right when submitting your site
  • Selecting the correct business category
  • Blumenthals.com for latest local search info

 

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 3 covers:

  • Local search directories and data aggregators
  • Claiming your local listing pages
  • Google automatically created local pages
  • "Claim my business" on Google
  • Yelp pulls Apple Map information
  • Local Schema mark-up - Schema.org
  • Page speed matters in search results
  • Opengraph mark-up for Facebook
  • Reviews

 

A tour of Google Analytics, including:

  • How to identify where traffic is coming from
  • Which pages on your site are most popular
  • What kind of devices your customers are using to view your website

Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

If you are new to IndieCommerce and not sure where to begin or if you consider yourself a beginner, this is for you! In this webinar we cover, the IndieCommerce team will provide step by step instructions on:

  • How to configure your new IndieCommerce site
  • Share some website best practices to get the most out of your site

This webinar covered topics related to site themes and included the following:

  • Responsive Drupal themes offered by IndieCommerce
  • Theme features
  • Switching themes using Theme Key
  • Administration theme
  • List of popular themes
  • Tips and tricks for testing and selecting a theme

 

This webinar covers topics related to custom products on your IndieCommerce website and included the following:

  • Custom Product Classes and Custom Products
  • Attributes and Options
  • Shipping, payment options and taxes for custom products
  • 'Stock' and 'Variable Price' with custom products

 

This webinar covered topics related to pricing and selling books on your IndieCommerce website and included the following:

  •     Store Pricing tool and how to use it effectively
  •     How to avoid purchase of certain books from your site
  •     How to add your store inventory to your website.

 

Blocks Menus and Book lists covering:

  • Overview of book lists
  • Bulk upload of book lists
  • Creating and configuring blocks
  • Menus and drop down menus

 

In this webinar we will discuss:

  • Basics of Drupal Taxonomy – vocabulary and terms, focusing on creating taxonomy for the 'event' content type
  • Introduction to Drupal Views - a look at the views interface, how to edit an existing view and customize the 'Event' view with color coding and filtering using taxonomy.

In this webinar we will discuss:

  • Processing credit card orders...continued
  • Processing PayPal orders
  • Processing giftcard/credit card orders
  • Sending orders to Ingram
  • Handling tax-exempt orders

In this webinar we will discuss:

  • Order status and order panes
  • Order logs and order invoices
  • Entering payments and comments to an order
  • Editing an order
  • Creating an order on behalf of a customer
  • Order processing, focusing on pay-at-store and credit card orders

In this webinar we will discuss:

  • Message Center
  • IndieCommunication newsletter
  • Store preferences
  • Custom content... and more.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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