Simon Van Booy- Print and eBook Cross Promotion

Printer-friendly versionPrinter-friendly version
Start Date: 
July 1, 2013
End Date: 
July 31, 2013

Many of our members have expressed interest in new ways to drive Kobo eBook sales back into print.  We have an exciting promotion launching from HarperCollins, with one of our favorite indie authors, Simon Van Booy. 

How it works:

Customers purchasing the eBook version of The Illusion of Separateness (9780062112262) from Kobo will be eligible for 30% off Simon Van Booy's backlist collection.

  • In order to redeem the discount, customers present their proof of purchase from Kobo (either printed, or digitally) at checkout.   
  • The offer is valid on both hardcover, and paperback for the full month of July.
  • Transactions should be reported directly to your HarperCollins sales rep.  Additional details on receiving credit for applicable titles can be found here . 

Marketing materials:

  • Animated web banner for use on your website.
  • Printable PDF with instructions as well as a QR code linking to the eBook page.
  • Landing page and banner ads displayed prominently on 
  • Shelftalkers for The Illusion of Separateness in the July Red Box mailing.     

We hope to continue this format with new titles in the future, and welcome feedback on your experience.

If you have any questions, please email

IndieCommerce Help Documents


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








Copyright 2022 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement